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Factory Beer Tastes the Same

19 August 2011 One Comment

you’ve heard it said before that “all beer tastes the same” when referring to “factory beer”. the best way to think of these beers is as the lowest common denominator with regards to taste, smell and expectations. they were designed with a precarious balancing act in mind: making a beer that tastes like something, has a buzz inducing quality and is cost effective to make while maximizing profits. add in a little advertising to tell people what they want (and expect) and wha-laa fizzy yellow beer that is consumed by zillions of people.

what we found echos our previous findings:
you can taste the difference between all four of these beers.
they aren’t very good when you compare this beers to craft beer.
in the right context any of these beers could be refreshing.
if you do your homework you may come to a similar conclusion.

homework:
get four factory beers and try them side-by-side-by-side-by-side. you don’t have to drink the whole beer. be sure to talk about the things that you are tasting: sweet, bitter, crispness, mouth feel and the carbonation. bonus homework is to compare the same beer in bottles and cans because there is a difference sometimes. the cans are better.

beer on the show:
Budweiser, Bud Light, Coors and Coors Light
Dogfish Head Festina Peche

the new voice is Alex. you can see her pondering which beer. and here’s a link to a video of her getting it mostly correct.

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the homework is beer but it takes your money to fund the research required to find the next topic.